Search engine results page

Deep-Web on Facebook!

12 Private Search Engines that Do Not Track You
As search advanced on the page factors grew more important and then people started trying to aim for specific keyword densities. Please improve these citations so that sources are clearly identifiable. They were soon funded, and in mid they released copies of their search software for use on web sites. Ask Jeeves used human editors to try to match search queries. Snap has many advanced sorting features but it may be a bit more than what most searchers were looking for. This allows you to quickly focus on the type of answer you were looking for.

High Performance Marine Engines

History of Search Engines: From 1945 to Google Today

Synced contacts can be deleted, link previews turned off, and there is the ominous promise of "Improved censorship circumvention". Microsoft, meanwhile, flushed with success after Bing beat a goat in predicting England's world cup win over Sweden for those interested, the search engine reckons there is a 62 per cent chance of England seeing off Croatia in the semis was chuffed to remind us that immutable blob storage is in public preview.

While The Register is pretty sure Microsoft did that already , The Immutable Blob is surely a contender for best worst superhero film title ever. The Register - Independent news and views for the tech community.

Part of Situation Publishing. Join our daily or weekly newsletters, subscribe to a specific section or set News alerts. Now's not the time to talk about internet speeds — just give us the money FCC's 5G masterstroke little more than big biz cash giveaway — expert Effortful, tiresome, laborious: Couchbase says latest data platform release can sack off ETL.

Step right this way, sir Microsoft tries a thinking cap on its cloud — voila, Dynamics gets AI! Early bird access to. Microsoft, you spoil us.

Insider Threat Congrats on keeping out the hackers. Now, you've taken care of rogue insiders, right? No, the Mirai botnet masters aren't going to jail. Oh, it's Newegg cracked open by card slurpers Oi, you.

Cough up half a million quid for fumbling 15 million Brits' personal info to hackers. Amazon frags support for its own games controllers A basement of broken kit, zero budget — now get the team running Probably for the best: Apple makes sure eSIMs won't nuke the operators.

Geek's Guide Flying to Mars will be so rad, dude: Net snaffles junk in first step to clean up Earth's orbiting litter Holy macaroni!

After months of number-crunching, behold the strongest material in the universe: Artificial Intelligence Internet of Things Renegade 3D-printing gunsmith Cody Wilson on the run in Taipei from child sex allegations Microsoft's collaboration software Teams works on its collaboration hardware Surface Hub Mobile, on wheels, or in the cloud Put your tin-foil hats on!

Wi-Fi can be used to guesstimate number of people hidden in a room. Those really weren't the days Man cuffed for testing fruit with bum cheek pre-purchase First Boeing aged 24 makes its last flight — to a museum Leeds hospital launches campaign to 'axe the fax'.

Hardware rumours, goat-spanking search engines and plenty of Azure. It's last week in Redmond Bing curries favour with England. New builds, no outages and a few brokenhearted fanboys. It's the week at Microsoft. Windows 10 Insiders get some slow and fast love Insiders were given a double treat last week to make up for the loss of application-grouping functionality in Windows 10 as build arrived to give Windows Insiders who live life on the bleeding edge, also known as "Fast Ring", a look at the latest cut of the OS while the more cautious crowd on the Slow Ring received build Most read Watt the heck is this?

Whitepapers 3 Steps to Ending the Primary Storage Nightmare A flash to flash to cloud strategy allows the organization to meet all of its needs without breaking the budget. Sage surveyed accountants from across the globe to hear first-hand how the accounting landscape is changing. Organizations are trying to optimize resources, speed development, and adapt faster to market changes.

More from The Register. It operates by association. Man cannot hope fully to duplicate this mental process artificially, but he certainly ought to be able to learn from it. In minor ways he may even improve, for his records have relative permanency. Presumably man's spirit should be elevated if he can better review his own shady past and analyze more completely and objectively his present problems.

He has built a civilization so complex that he needs to mechanize his records more fully if he is to push his experiment to its logical conclusion and not merely become bogged down part way there by overtaxing his limited memory.

He then proposed the idea of a virtually limitless, fast, reliable, extensible, associative memory storage and retrieval system. He named this device a memex. Gerard Salton , who died on August 28th of , was the father of modern search technology. He authored a 56 page book called A Theory of Indexing which does a great job explaining many of his tests upon which search is still largely based.

Tom Evslin posted a blog entry about what it was like to work with Mr. Ted Nelson created Project Xanadu in and coined the term hypertext in His goal with Project Xanadu was to create a computer network with a simple user interface that solved many social problems like attribution.

The Wikipedia offers background and many resource links about Mr. ARPANet is the network which eventually led to the internet. The first few hundred web sites began in and most of them were at colleges, but long before most of them existed came Archie.

The original intent of the name was "archives," but it was shortened to Archie. Archie helped solve this data scatter problem by combining a script-based data gatherer with a regular expression matcher for retrieving file names matching a user query. Essentially Archie became a database of web filenames which it would match with the users queries.

As word of mouth about Archie spread, it started to become word of computer and Archie had such popularity that the University of Nevada System Computing Services group developed Veronica.

Veronica served the same purpose as Archie, but it worked on plain text files. Soon another user interface name Jughead appeared with the same purpose as Veronica, both of these were used for files sent via Gopher, which was created as an Archie alternative by Mark McCahill at the University of Minnesota in If you had a file you wanted to share you would set up an FTP server.

If someone was interested in retrieving the data they could using an FTP client. This process worked effectively in small groups, but the data became as much fragmented as it was collected. While an independent contractor at CERN from June to December , Berners-Lee proposed a project based on the concept of hypertext, to facilitate sharing and updating information among researchers.

With help from Robert Cailliau he built a prototype system named Enquire. The first Web site built was at http: It provided an explanation about what the World Wide Web was, how one could own a browser and how to set up a Web server. It was also the world's first Web directory, since Berners-Lee maintained a list of other Web sites apart from his own. Tim also created the Virtual Library , which is the oldest catalogue of the web.

Tim also wrote a book about creating the web, titled Weaving the Web. Computer robots are simply programs that automate repetitive tasks at speeds impossible for humans to reproduce. The term bot on the internet is usually used to describe anything that interfaces with the user or that collects data. Search engines use "spiders" which search or spider the web for information. They are software programs which request pages much like regular browsers do. In addition to reading the contents of pages for indexing spiders also record links.

Another bot example could be Chatterbots, which are resource heavy on a specific topic. These bots attempt to act like a human and communicate with humans on said topic. Search engines consist of 3 main parts. Search engine spiders follow links on the web to request pages that are either not yet indexed or have been updated since they were last indexed.

These pages are crawled and are added to the search engine index also known as the catalog. When you search using a major search engine you are not actually searching the web, but are searching a slightly outdated index of content which roughly represents the content of the web. The third part of a search engine is the search interface and relevancy software. For each search query search engines typically do most or all of the following. Searchers generally tend to click mostly on the top few search results, as noted in this article by Jakob Nielsen , and backed up by this search result eye tracking study.

Notess's Search Engine Showdown offers a search engine features chart. There are also many popular smaller vertical search services. Soon the web's first robot came. He initially wanted to measure the growth of the web and created this bot to count active web servers. He soon upgraded the bot to capture actual URL's.

His database became knows as the Wandex. The Wanderer was as much of a problem as it was a solution because it caused system lag by accessing the same page hundreds of times a day.

It did not take long for him to fix this software, but people started to question the value of bots. ALIWEB crawled meta information and allowed users to submit their pages they wanted indexed with their own page description.

This meant it needed no bot to collect data and was not using excessive bandwidth. Martijn Kojer also hosts the web robots page , which created standards for how search engines should index or not index content.

This allows webmasters to block bots from their site on a whole site level or page by page basis. By default, if information is on a public web server, and people link to it search engines generally will index it. In Google led a crusade against blog comment spam, creating a nofollow attribute that can be applied at the individual link level.

After this was pushed through Google quickly changed the scope of the purpose of the link nofollow to claim it was for any link that was sold or not under editorial control. By December of , three full fledged bot fed search engines had surfaced on the web: JumpStation gathered info about the title and header from Web pages and retrieved these using a simple linear search. As the web grew, JumpStation slowed to a stop.

The problem with JumpStation and the World Wide Web Worm is that they listed results in the order that they found them, and provided no discrimination. The RSBE spider did implement a ranking system. Since early search algorithms did not do adequate link analysis or cache full page content if you did not know the exact name of what you were looking for it was extremely hard to find it.

Excite came from the project Architext, which was started by in February, by six Stanford undergrad students. They had the idea of using statistical analysis of word relationships to make searching more efficient. They were soon funded, and in mid they released copies of their search software for use on web sites. In October, Excite Home filed for bankruptcy. When Tim Berners-Lee set up the web he created the Virtual Library , which became a loose confederation of topical experts maintaining relevant topical link lists.

It was organized similar to how web directories are today. The biggest reason the EINet Galaxy became a success was that it also contained Gopher and Telnet search features in addition to its web search feature. The web size in early did not really require a web directory; however, other directories soon did follow. Directory as a collection of their favorite web pages. As their number of links grew they had to reorganize and become a searchable directory. What set the directories above The Wanderer is that they provided a human compiled description with each URL.

As time passed and the Yahoo! As time passed the inclusion rates for listing a commercial site increased. Many informational sites are still added to the Yahoo! On September 26, , Yahoo! Directory at the end of , though it was transitioned to being part of Yahoo! Small Business and remained online at business. In Rich Skrenta and a small group of friends created the Open Directory Project , which is a directory which anybody can download and use in whole or part. The Open Directory Project was grown out of frustration webmasters faced waiting to be included in the Yahoo!

Netscape bought the Open Directory Project in November, DMOZ closed on March 17, When the directory shut down it had 3,, active listings in 90 languages. Numerous online mirrors of the directory have been published at DMOZtools. Google offers a librarian newsletter to help librarians and other web editors help make information more accessible and categorize the web.

The second Google librarian newsletter came from Karen G. Schneider, who was the director of Librarians' Internet Index. LII was a high quality directory aimed at librarians. Her article explains what she and her staff look for when looking for quality credible resources to add to the LII. Most other directories, especially those which have a paid inclusion option, hold lower standards than selected limited catalogs created by librarians. The LII was later merged into the Internet Public Library , which was another well kept directory of websites that went into archive-only mode after 20 years of service.

Due to the time intensive nature of running a directory, and the general lack of scalability of a business model the quality and size of directories sharply drops off after you get past the first half dozen or so general directories.

There are also numerous smaller industry, vertically, or locally oriented directories. Donnelley, which let them to sell the Business. The Google Panda algorithm hit Business.

Looksmart was founded in They competed with the Yahoo! Directory by frequently increasing their inclusion rates back and forth. In Looksmart transitioned into a pay per click provider, which charged listed sites a flat fee per click.

That caused the demise of any good faith or loyalty they had built up, although it allowed them to profit by syndicating those paid listings to some major portals like MSN. The problem was that Looksmart became too dependant on MSN, and in , when Microsoft announced they were dumping Looksmart that basically killed their business model.

In March of , Looksmart bought a search engine by the name of WiseNut , but it never gained traction. Looksmart also owns a catalog of content articles organized in vertical sites, but due to limited relevancy Looksmart has lost most if not all of their momentum. All major search engines have some limited editorial review process, but the bulk of relevancy at major search engines is driven by automated search algorithms which harness the power of the link graph on the web.

In fact, some algorithms, such as TrustRank , bias the web graph toward trusted seed sites without requiring a search engine to take on much of an editorial review staff. Thus, some of the more elegant search engines allow those who link to other sites to in essence vote with their links as the editorial reviewers. Unlike highly automated search engines, directories are manually compiled taxonomies of websites. Directories are far more cost and time intensive to maintain due to their lack of scalability and the necessary human input to create each listing and periodically check the quality of the listed websites.

General directories are largely giving way to expert vertical directories, temporal news sites like blogs , and social bookmarking sites like del. In addition, each of those three publishing formats I just mentioned also aid in improving the relevancy of major search engines, which further cuts at the need for and profitability of general directories. It was the first crawler which indexed entire pages. Soon it became so popular that during daytime hours it could not be used.

AOL eventually purchased WebCrawler and ran it on their network. WebCrawler opened the door for many other services to follow suit. Within 1 year of its debuted came Lycos, Infoseek, and OpenText. Lycos was the next major search development, having been design at Carnegie Mellon University around July of Michale Mauldin was responsible for this search engine and remains to be the chief scientist at Lycos Inc.

On July 20, , Lycos went public with a catalog of 54, documents. In addition to providing ranked relevance retrieval, Lycos provided prefix matching and word proximity bonuses.

But Lycos' main difference was the sheer size of its catalog: Infoseek also started out in , claiming to have been founded in January. They really did not bring a whole lot of innovation to the table, but they offered a few add on's, and in December they convinced Netscape to use them as their default search, which gave them major exposure. One popular feature of Infoseek was allowing webmasters to submit a page to the search index in real time, which was a search spammer's paradise.

AltaVista debut online came during this same month. AltaVista brought many important features to the web scene. They had nearly unlimited bandwidth for that time , they were the first to allow natural language queries, advanced searching techniques and they allowed users to add or delete their own URL within 24 hours.

They even allowed inbound link checking. AltaVista also provided numerous search tips and advanced search features. Due to poor mismanagement, a fear of result manipulation, and portal related clutter AltaVista was largely driven into irrelevancy around the time Inktomi and Google started becoming popular. Search, and occasionally use AltaVista as a testing platform.

The Inktomi Corporation came about on May 20, with its search engine Hotbot. Two Cal Berkeley cohorts created Inktomi from the improved technology gained from their research. Hotwire listed this site and it became hugely popular quickly. Although Inktomi pioneered the paid inclusion model it was nowhere near as efficient as the pay per click auction model developed by Overture.

Licensing their search results also was not profitable enough to pay for their scaling costs. They failed to develop a profitable business model, and sold out to Yahoo! In April of Ask Jeeves was launched as a natural language search engine.

Ask Jeeves used human editors to try to match search queries. Ask was powered by DirectHit for a while, which aimed to rank results based on their popularity, but that technology proved to easy to spam as the core algorithm component.

In the Teoma search engine was released, which uses clustering to organize sites by Subject Specific Popularity, which is another way of saying they tried to find local web communities. Jon Kleinberg's Authoritative sources in a hyperlinked environment [PDF] was a source of inspiration what lead to the eventual creation of Teoma. IAC owns many popular websites like Match.

In Ask Jeeves was renamed to Ask, and they killed the separate Teoma brand. AllTheWeb was a search technology platform launched in May of to showcase Fast's search technologies. Search, and occasionally use AllTheWeb as a testing platform.

Most meta search engines draw their search results from multiple other search engines, then combine and rerank those results. This was a useful feature back when search engines were less savvy at crawling the web and each engine had a significantly unique index. As search has improved the need for meta search engines has been reduced. Hotbot was owned by Wired, had funky colors, fast results, and a cool name that sounded geeky, but died off not long after Lycos bought it and ignored it.

Upon rebirth it was born as a meta search engine. Unlike most meta search engines, Hotbot only pulls results from one search engine at a time, but it allows searchers to select amongst a few of the more popular search engines on the web.

Currently Dogpile , owned by Infospace , is probably the most popular meta search engine on the market, but like all other meta search engines, it has limited market share. I also created Myriad Search , which is a free open source meta search engine without ads. The major search engines are fighting for content and marketshare in verticals outside of the core algorithmic search product.

For example, both Yahoo and MSN have question answering services where humans answer each other's questions for free. Google has a similar offering, but question answerers are paid for their work. Google, Yahoo, and MSN are also fighting to become the default video platform on the web, which is a vertical where an upstart named YouTube also has a strong position.

Yahoo and Microsoft are aligned on book search in a group called the Open Content Alliance. Google, going it alone in that vertical, offers a proprietary Google Book search. All three major search engines provide a news search service. Google has partnered with the AP and a number of other news sources to extend their news database back over years.

Thousands of weblogs are updated daily reporting the news, some of which are competing with and beating out the mainstream media. If that were not enough options for news, social bookmarking sites like Del. Google also has a Scholar search program which aims to make scholarly research easier to do. In some verticals, like shopping search, other third party players may have significant marketshare, gained through offline distribution and branding for example, yellow pages companies , or gained largely through arbitraging traffic streams from the major search engines.

On November 15, Google launched a product called Google Base , which is a database of just about anything imaginable. Users can upload items and title, describe, and tag them as they see fit.

Based on usage statistics this tool can help Google understand which vertical search products they should create or place more emphasis on. They believe that owning other verticals will allow them to drive more traffic back to their core search service. They also believe that targeted measured advertising associated with search can be carried over to other mediums. For example, Google bought dMarc , a radio ad placement firm.

After a couple years of testing, on May 5th, Google unveiled a 3 column search result layout which highlights many vertical search options in the left rail. Google shut down their financial services comparison search tool Google Comparison on March 23, When Google shut down their financial comparison search tool they shifted from showing a maximum of 3 ads at the top of the search results to showing a maximum of 4 ads above the organic search results.

By mobile accounted for more than half of digital ad spending. Due to the increasing importance of mobile Google shifted to showing search results in a single column on desktop computers, with the exceptions of sometimes showing knowledge graph cards or graphic Product Listing Ads in the rightt column of the desktop search results. Most other publishers have had much less luck in dealing with the rise of ad blockers. As publishers have been starved for revenues, some publishers like Tronc have sacrificed user experience by embedding thousands of auto-playing videos in their articles.

This in turn only accelerates the demand for ad blockers. Facebook introduced Instant Articles which ports publisher articles into Facebook, however publishers struggled to monetize the exposure. These features may extract the value of publisher's websites without sending them anything in return.

And they have also caused issues when Google's algorthims chose to display factually incorrect answers. As they defunded web publishers it encouraged more outrageous publishing behaviors. The Internet commoditized the distribution of facts. The "news" media responded by pivoting wholesale into opinions and entertainment. Another contributing factor to the decline of online publishing is how machine learning algorithms measure engagement and fold it back into ranking. That in turn makes the work less likely to be seen on social networks like Facebook or rank high in Google search results.

Search engine marketing is marketing via search engines, done through organic search engine optimization, paid search engine advertising, and paid inclusion programs. As mentioned earlier, many general web directories charge a one time flat fee or annually recurring rate for listing commercial sites. Many shopping search engines charge a flat cost per click rate to be included in their databases. As far as major search engines go, Inktomi popularized the paid inclusion model.

They were bought out by Yahoo in December of After Yahoo dropped Google and rolled out their own search technology they continued to offer a paid inclusion program to list sites in their regular search results, but Yahoo Search Submit was ended at the end of Pay per click ads allow search engines to sell targeted traffic to advertisers on a cost per click basis.

Typically pay per click ads are keyword targeted, but in some cases, some engines may also add in local targeting, behavioral targeting, or allow merchants to bid on traffic streams based on demographics as well.

Pay per click ads are typically sold in an auction where the highest bidder ranks 1 for that keyword. Some engines, like Google and Microsoft, also factor ad clickthrough rate into the click cost.

Doing so ensures their ads get clicked on more frequently, and that their advertisements are more relevant. A merchant who writes compelling ad copy and gets a high CTR will be allowed to pay less per click to receive traffic. In an year-old college dropout named Scott Banister came up with the idea of charging search advertisers by the click with ads tied to the search keyword.

He promoted it to the likes of Yahoo! The person who finally ran with Mr. Banister's idea was IdeaLab's Bill Gross. Overture, the pioneer in paid search, was originally launched by Bill Gross under the name GoTo in His idea was to arbitrage traffic streams and sell them with a level of accountability.

John Battelle's The Search has an entertaining section about Bill Gross and the formation of overture. John also published that section on his blog. Gross knew offering virtually risk-free clicks in an overheated and ravenous market ensured GoTo would takeoff. While Overture was wildly successful, it had two major downfalls which prevented them from taking Google's market position:.

Those two faults meant that Overture was heavily reliant on it's two largest distribution partners - Yahoo! Google AdWords launched in The initial version was a failure because it priced ads on a flat CPM model. Some keywords were overpriced and unaffordable, while others were sold inefficiently at too cheap of a price. In February of , Google relaunched AdWords selling the ads in an auction similar to Overture's, but also adding ad clickthrough rate in as a factor in the ad rankings.

Affiliates and other web entrepreneurs quickly took to AdWords because the precise targeting and great reach made it easy to make great profits from the comfort of your own home, while sitting in your underwear: Over time, as AdWords became more popular and more mainstream marketers adopted it, Google began closing some holes in their AdWords product. For example, to fight off noise and keep their ads as relevant as possible, they disallowed double serving of ads to one website.

Later they started looking at landing page quality and establishing quality based minimum pricing, which squeezed the margins of many small arbitrage and affiliate players. Google intends to take the trackable ad targeting allowed by AdWords and extend it into other mediums. Google has already tested print and newspaper ads. Google allows advertisers to buy graphic or video ads on content websites. On January 17, , Google announced they bought dMarc Broadcasting , which is a company they will use to help Google sell targeted radio ads.

The goal is to help make local ads more relevant by getting more small businesses to use AdWords.

Certification and Compliance

Leave a Reply