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You can now sign up for HBO without having cable
The launch also came with a brief humorous explainer of the service from the network's "Last Week Tonight" host, John Oliver. Tuesday's launch is a historic moment, accompanied by the sort of drama one usually sees on HBO shows like "True Detective" and "Veep" -- because HBO Now is a symbol of television's streaming future. HBO says it wants to attract young people who don't currently pay for a cable bundle, but would like to have live and on-demand access to its dramas, comedies, movies, talk shows and documentaries. HBO announced its plans for an unbundled version of the channel late last year. This is going to be an expansion of our business going forward, which his good for everybody. And we think the evidence is very clear and our research is very clear that that's what will happen.

Starting Tuesday, you can buy an HBO subscription without having to pay for cable.


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